Agenda

App Conference and Hackathon, is finally here in India. The conference would address key components of app development, marketing and revenue on mobile devices and tablets/ Internet. With an emphasis on cross platform development, Platform selection, marketing and revenue strategies. The conference would cover different aspect in the life cycle of Apps development. The event would provide key insight for both developers and business professionals.

Day 1	13 December 2012
Timing	Sessions at Hall 1&2
0830 - 0930 hrs	Registrations
0930 - 1010 hrs 0930 - 0950hrs 0950 - 1000 hrs 1000 - 1010 hrs	Inaugural Session: Welcome and Keynote address on: “The Gap in the App Economy” Vishwanath Alluri, Founder & CEO, IMImobile Special Address by Kenny Ye, Managing Director, UCWeb India Interaction with audience - Moderated by Kiruba Shankar
1010 - 1100 hrs	Session 1: Eureka Moment: Ideation of an App Thousand of apps are being developed everyday. However key to success of an App developer is to think Innovatively and develop unique apps. Eureka moment of an App developer is when he gets a new and innovative idea in his mind and works toward making it live. However, there are multiple things that a developer needs to Do and Not Do at this stage. In this session we would talk about the following: Idea development and defining problem statement Scanning market and refining problem statement Speakers: Bhavish Aggarwal, CEO & Co-founder, OLA Cabs Anirudh Suri, Managing Director, IIG Advisors Binay Tiwari, Head Global Marketing, Vserv.mobi Interaction with Audience - Moderated by Kiruba Shankar
1100 - 1115 hrs	Tea/Coffee
1115 - 1215 1115 - 1125 hrs 1125 - 1135 hrs 1135 - 1145 hrs 1145 - 1155 hrs 1155 - 1205 hrs 1205 - 1215 hrs	Session 2: Platform selection Smart Phone/ Feature Phone Native v/s Cross Platform v/s HTML5 Speakers: James Wang, Senior Design Manager, UCWeb Alap Ghosh, Head- Strategy & Publisher Development, Komli Mobile Rajiv Kumar, Chief Executive Officer, Rocketalk Jigar Shah, Head of Mobile Development, Web18 Interaction with Audience – Moderated by Kiruba Shankar
1215 - 1230hrs	Tea/Coffee
1230 - 1320 hrs 1230 - 1240 hrs 1240 - 1250 hrs 1250 - 1300 hrs 1300 - 1310 hrs 1310 - 1320 hrs	Session 3: Tools for building Apps Selection of tools for building Apps Unique Benefits Speakers: Siddharth Chandurkar, CEO & Founder, ShepHertz Virat Khutal, CEO & Founder, Twist Mobile Sanket Pilankar, Game Development Head- India Studio, Reliance Digital Naga Harish M, Lead Architect, Anubavam Interaction with Audience - Moderated by Kiruba Shankar
1320 - 1410 hrs	Lunch
1410 - 1450 hrs 1410 - 1420 hrs 1420 - 1430 hrs 1430 - 1440 hrs 1440 - 1450 hrs	Session 4: Platforms for Apps Opportunities and challenges and Positives and negatives of the respective platforms Ecosystem provided by Platforms Speakers: Annie Mathew, Director, Alliances and Business Development, Research In Motion Anand Virani, Associate Director - Business Development, Qualcomm India Rajinish Menon, Director- ISV & Cloud Strategy, Microsoft Interaction with Audience - Moderated by Kiruba Shankar
1450 - 1455 hrs	Change Over
1455 - 1545 hrs 1455 - 1505 hrs 1505 - 1515 hrs 1515 - 1525 hrs 1525 - 1535 hrs	Session5: Release of Apps Basic Marketing of Apps Selection of App stores Support from OEMs, Operators, Platforms? Basics of Apps - keywords, Screen Shots, descriptions, right names Making it discoverable Speakers: Badri S, Chief Executive Office, Mobango at Mauj Mobile Jayont Sharma, Chief Executive Officer, Milestone Interactive Kenny Ye, Managing Director, UCWeb India Interaction with Audience - Moderated by Kiruba Shankar
1535 - 1540 hrs	Change Over
1540 - 1640 hrs	Special Session- Unleash the power of mobility in your enterprise apps Speakers: Sudarshan Dharmapuri, Vice President, Product, IMI Mobile
1640 - 1650 hrs	Tea/Coffee
1650 - 1750 hrs 1650 - 1700 hrs 1700 - 1710 hrs 1710 - 1720 hrs 1720 - 1730 hrs 1730 - 1740 hrs 1740 - 1750 hrs	Session 6: Monetisation of Apps: Making money in App ecosystem Different approaches Direct to consumer Speakers: Amit Bhartiya, GM & VP-Mobile & ViziSense, Komli Media Binay Tiwari, Head Global Marketing, Vserv.mobi Mahip Vyas, Country Manager & Director, Mig33 Devdulal Das, Leader - IBM Digital Marketing & Strategy, India/South Asia Nimesh Bhandari, AVP - Business, One97 Communication Interaction with Audience - Moderated by Kiruba Shankar
1750 - 1755 hrs	Change Over
1755 - 1845 hrs	Session 8: To be or not to be an Entrepreneur- Panel Rosy Successes or failure, passion, Innovation, money, sacrifice - It takes quite to be an entrepreneurs. It’s though! However belief and passion towards making your ideas big, making right judgment at right time and build a passionate team is a sign of being successful entrepreneurs. The growth of Mobile and Internet discovered the entrepreneurial talent in many young Turks, especially in the field like Mobile/Internet apps Development. In this session the panelist would share their thoughts on entrepreneurship and also discuss about challenges and scope of being a entrepreneurs? When to become/ when not an entrepreneurs? Panelist: Nishant Verman, Associate, Canaan Partners India Vamshi Reddy, Founder, Apalya Mukund Mohan, Chief Executive Officer, Microsoft Startup Accelerator Session Moderator - Kiruba Shankar
1845 hrs	Unveiling of Challenges

Day 1	13 December 2012 - Workshops
Timing	Workshops at Flexi Room MRG 5&6
1130 - 1230 hrs	Workshop 2: OPENHOUSE Mobility Workshop Ramesh Raman, Senior Manager - Marketing, IMI Mobile

Day 2	14 December 2012
Hackathon & Challengathon Hackathon: For individual App Developers, here is an opportunity to meet, interact and form team with fellow App Developers and contest for exciting prize. Challengathon: For App Developers who already have a team, he is an opportunity to take up a challenge from corporate. Companies for the first time in India are coming together to challenge App Developers and explore possibility of giving them an opportunity to work for them in future.
0800 - 0900 hrs	Registration
0800 - 0900 hrs	Breakfast
0900 - 0930 hrs	Opening Ceremony of Hackathon and Challengathon Address by Guest of Honor Sanjay Jaju, Secretary, Department of Information Technology and Communications, Government of Andhra Pradesh Guest of Honour to declare Hackathon and Challengathon “OPEN”
0930 hrs (14 December) – 0930 hrs (15 December)	App Building: 24 Hrs Code writing Technical approval Submission of Apps

Day 3	15 December 2012
0930 - 1130 hrs	Breakfast & Break Out
1130 - 1400 hrs	Presentation of Shortlisted Apps
1400 - 1500 hrs	Lunch
1500 - 1630 hrs	Declaration of Winners